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Audience Survey on Media and Radio in Nepal

FDM conducted the Audience Survey on Media and Radio in Nepal in 9 districts of Nepal. FDM was contracted to study the basis for testing and validating the findings of the preliminary scoping work carried out by Samarth-NMDP and provided information for Samarth- NMDP’s engagement with media. Also FDM was commissioned to access the perception and role of radio amongst small middle enterprises (SMEs) and poor farmers in terms of communication outreach, information dissemination and as a platform to voice their concerns.

Study Area: 9 districts

Sample: 618 – 473 farmers and 145 SMEs

Tools: FGDs, Questionnaire Survey, In- depth interview and Immersion

Duration: March 2014- April 2014

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